Despite the diverse and comprehensive financing options available for MSMEs, many MSMEs are unaware of government incentives that can make business upgrades affordable for them. Plans for information dissemination, as well as the measure of their effectiveness, are often not outlined in regulations on financing options, which create information asymmetries and financing barriers facing MSMEs.
Several regulations have outlined the financing instruments that are available for MSMEs, such as the Coordinating Minister of Economic Affairs Regulation on KUR and the Financial Services Authority Regulation No. 77 of 2016 on P2P lending. At the regional level, the Governor of DKI Jakarta Regulation No. 2 of 2020 on the Integrated Entrepreneurship Development facilitates potential entrepreneurs and entrepreneurs involved in the Jakpreneur program with access to financing1. But while there is a wide variety of financing options and mechanisms that are available for MSMEs, they are not accompanied by a comprehensive communication strategy, leading to a lack and often fragmented understanding among the enterprises themselves.
MSMEs need to be made aware of the options offered by the financial institutions so that they can participate effectively and benefit from them. The government along with other relevant stakeholders should be proactive in disseminating accurate information about the options for MSME financing, either by making such communication part of the financing scheme, or as part of the program that facilitates access to finance, such as Jakpreneur. Some of the scheme or program budget should be allocated for information dissemination activities. Further, an understanding of MSMEs’ information needs and where MSMEs receive their information is crucial to ensure that the accurate yet relevant messages are reaching the intended audience. Designing comprehensive information workflow and communication strategy, and engaging stakeholders who are actively involved in MSME development, can further ensure clearer and more accessible information for all MSMEs.
For many entrepreneurs, the decision to turn into innovations depends on the ease to adopt technology, trained workforces, and multiple sources of finance. Yet, navigating the complex regulation is a major challenge for most lay business people. To expedite the economic recovery post-pandemic recession, the stakeholders in the ecosystem are urged to formulate the right policy to simplify such challenges.